Product content designer & UX strategist
Singaporean living in the Netherlands. I believe in finding the right balance, whether it’s about work and life or business and UX. I’m values-driven, and enjoy working autonomously but collaboratively.
Outside of work, I rock climb, read webtoons, discover new music, take my cat on holidays, and write about my cooking experiments.
Open to interesting opportunities and creative collaborations. Especially topics like art, design, music, the outdoors, health and tech for good.
What I do
Content design
Work with cross-functional teams to design user flows from a content perspective based on user needs. This includes content audits, content wireframing, facilitating workshops, content testing and IA.
Content strategy
Work with product teams to find opportunities to create and improve content at scale. This includes developing content vision, goals, frameworks, collaboration models and guidelines.
Creative UX strategy
Work with Brand and Product Marketing to bring brand narratives to life throughout the user journey to create a holistic experience in-and-out of product. This includes crafting narratives, naming, positioning and voice and tone guidelines.
Work experience
Booking.com
2022 - Now
Senior UX Writer
Meta f.k.a Facebook
2020 - 2022
Senior Content Designer
Grab
2019 - 2020
Senior Content Designer
Nurun
2018 - 2019
Content Experience Designer
Freelance
Before 2018
Senior Copywriter