Image of the homepage of the product Brand Rights Protection

Brand Rights Protection

An enterprise product by Meta that allows Fortune 500 companies to protect their intellectual property by reporting infringing content found across Meta technologies.

Built by a purely engineering team, I was part of the first UX team to bring this product up to regulatory standards and transition it from an internal tool to a public-facing product. I’ve selected 3 key projects that show the biggest impact I made as the Content Designer on the team.

Contribution

Content design, risk mitigation, naming, service design audit, communications strategy

Customer satisfaction score increased from 3/5 to 4/5

Product was ready to scale for growth by >500% in monthly active users in a year

Overall impact