Protecting brands’ rights across Meta
Brand Rights Protection is an enterprise product by Meta that allows Fortune 500 companies to protect their intellectual property by reporting infringing content found across Meta technologies. This is a sensitive legal space with high profile users.
Built by a purely engineering team, I was part of the first UX team to bring this product up to regulatory standards and transition it from a barebones internal tool to a public-facing product, zero to one. This was a global team that worked across 3 different timezones (Singapore, Austin, Bay Area) with collaborators in 2 others as well (London and New York).
Contribution
Content design, risk mitigation, naming, service design audit, communications strategy
Overall impact
Customer satisfaction score increased from 3/5 to 4/5
Product was ready to scale for growth by >500% in monthly active users in a year
