AI and UX collaboration
As a post about AI, naturally I had to use AI to generate this post. So here's some thoughts from Claude and I, complete with a generous sprinkle of our both of our favourite punctuations — the em dash. You'll get a peek into how I actually used it at work, and the more interesting bit — what it did to team dynamics. Let’s see if you can spot what was written by Claude and what was written by me!
Everyone's using AI for everything now and there are dozens of AI experts sharing their best practices on LinkedIn, so you probably won’t get much new insight here. Pretty much like those who’ve entered this brave new world, I've been similarly been leaning on AI for the unglamorous work lately — auditing our existing flow, building out a content system and content model. Then I turned around and used all of that, plus our guidelines, as training material for an AI quality checker. So basically AI helping me build the thing that AI then has to pass — but bear with me, because that's not really where this is going.
The more interesting story is what happened to when I work together with Product Designers who are on a similar path of incorporating AI in their workflows.
Before I joined, designers were already vibe designing with AI. Which is fun and fast — I get it. But UX writing was getting skipped in that loop, and research participants noticed. The feedback we got was really just content feedback in disguise.
When I was brought in to build the content strategy and was conducting my usual stakeholder interviews first, I noticed something quietly shifted. Designers were requesting for my content strategy and how we think about content, not just about the strings needed. Content frameworks they could also use to inform their design strategy and understand what content components they needed to consider as they vibe designed. Interestingly, I had questions that were less about "what should this say" and more about understanding why content works the way it does.
That was the moment I felt the role of strategy evolve. Not to write well, fix things or sound impressive in front of leadership — but a gateway to a more intellectual collaboration in this world of AI.
Human strategy. AI execution.
